Frequent visitors to our website and social media may this morning have noticed some changes to the look and feel of our company branding.
Here’s our new logo:
If you’re sat there thinking “well, it looks an awful lot like the old one”, then you’d be right.
This isn’t a rebranding, but we’ve made some tweaks to keep the look and feel of our driving school fresh.
For the nerds out there, the new design features the cleaner, sharper and more readable font Ubuntu, which replaces Dosis as the company’s main typeface.
Our main web branding colours have also changed from #00008b to #293973 to provide a sleeker, more up-to-date colour scheme.
We’re really starting to build up a reputation as a five-star driving school, so we wanted to keep the basic style the same. This helps you recognise us across the web and on the UK roads, too.
While the font and colours may have changed, the logo style remains the same, channelling a car gear-stick. The logo has been completely re-rendered in full HD for use on the web and in print. This also helps make our branding future-proof and allows us to blow our logo up as big as we like for things like car vinyl.
You may still see our old logo around. If you’re a current pupil of ours you’ll likely still see it on your instructor’s car as we gradually begin upgrading our vehicles to sport our new design around your hometown.
A brief history
As we gradually move into new areas and expand as a company, we’re spending more time than ever thinking about the journey our pupils go on from that first phone call booking in lessons right through to passing their practical test.
And as 1st 4 Driving has evolved as a business in the past, the company image has never been something that’s been left behind.
From humble beginnings in the early 2000s, our founder Dave Foster began marketing his driving lessons as 1st 4 Driving alongside undertaking numerous qualifications in driving and education.
While very basic, our very first logo incorporated the three colours of the traffic light system to represent the pupil’s journey to independence on the road.
By the mid 2000s, Dave was not just helping pupils – but instructors, too. Coming from a background in training driving instructors, Dave (along with 1st 4 Driving), started to become a well-established name in the driving instructor training industry. And the logo evolved with the company.
Following the colour scheme from the first logo, 2006 saw the inclusion of a pyramid graphic, representing how driving schools were able to climb their way to the top of the peak with the right CPD and training.
By the start of the 2010s decade, we had almost exclusively become a service to help other driving schools. The early 2010s saw the wheels of web and graphic design, as well as driving instructor training in full motion.
While the company was now offering ‘driving solutions’ including help building other driving schools, you can see how the traffic light colour scheme survived right through to the above logo. But alas, nothing lasts forever.
As ever, the branding adapted with the company. And 1st 4 Driving would start to see new graphics and images as the business expanded on the web and was able to employ a full-time web and graphics person.
By 2015, the website had been completely redesigned with moving objects, a new colour scheme and, excitingly, a brand new logo.
The company was starting to become a real force in the industry, with Dave now looking after and helping maintain over 15 different driving schools across the country.
The typeface moved away from the heavy Word-Art-esque font of the previous incarnation of the logo, to the much rounder, more user-friendly Dosis.
In the four years following, the company would go through some rapid changes.
Relocating from Devon to Cornwall and re-imagining itself as a driving school in its own right, the ‘successful driving school support solutions’ slogan had been dropped, simplifying the logo.
We even celebrated Christmas 2019 when a certain somebody’s hat appeared on our logo for Facebook!
So here we are in 2021 and looking forward, expanding into new areas as one of the UK’s fastest-growing driving schools, from the bottom tip of Cornwall right up to Reading and loads of towns and cities in between.
Thank you to everybody for your support over the past two decades – we definitely wouldn’t be here writing this without you.
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Dave Foster MA, Dip.DI (or Driving School Dave) is the most qualified driving school owner in the country, after completing his Master’s Degree in Driver Training Education in 2011 at Middlesex University. He also holds a diploma in Driving Instruction and is a Cert Ed. qualified teacher. Dave is the founder and Managing Director of 1st 4 Driving Ltd, and also looks after over 15 driving schools across the country on a consultancy basis.